Pengaruh Live Streaming, Online Customer Review Terhadap Impulse Buying Melal…

ABSTRACT This study aims to determine the effect of Live Streaming and Online Customer Review on Impulse Buying through Customer Trust on Fashion products on TikTok (case study on generation Z in Pekanbaru City). This research uses a quantitative approach. This research data analysis technique uses statistical analysis, namely partial least square - structural equestion model (PLS - SEM). The …