CD Skripsi

Pengaruh Social Media Marketing Dan Brand Ambassador Exo Terhadap Keputusan Pembelian Produk Body Care Scarlett Whitening (Studi Kasus Exo-L Riau)

---

ABSTRACT
This study aims to determine the influence of social media marketing and
exo brand ambassador on purchasing decisions for scarlett whitening body care
products. The population of this study were 112 exo-l riau. The sampling
technique in this study used Nonprobability Sampling. The data collection
technique used a questionnaire which was analyzed using multiple linear
regression. The results of the study showed that social media marketing and
brand ambassadors had an influence on purchasing decisions for scarlett
whitening body care products. Social media marketing had a significant influence
on purchasing decisions for scarlett whitening body care products. Brand
Ambassador had a significant influence on purchasing decisions for scarlett
whitening body care products.
Keywords: social media marketing, brand ambassador, purchasing decisions

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1802125116

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1802125116

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar