CD Skripsi

Strategi Pemasaran Usahasayuran Pada Griya Binawidya Kampoeng Hidroponik Di Kelurahan Air Putih Kecamatan Tuah Madani Kota Pekanbaru

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ABSTRACT
Hydroponics is a farming method using water media instead of soil. Hydroponics is an agricultural activity that is carried out using water media as a substitute for soil so that farming with a hydroponic system can utilize narrow land, one of the businesses that runs it is GBW Kampoeng Hidroponik. The research aims to: 1) Analyze internal and external factors that influence GBW Kampoeng Hydroponics; 2) Analyze alternative strategies and determine appropriate strategic priorities that can be implemented by GBW Kampoeng Hidroponik in marketing its business. This research was conducted in Air Putih village, Tuah Madani district, Pekanbaru city. The methods used in this research is case study using survey and interview methods. This research is using a qualitative descriptive method to analyze the first goal and a quantitative method with a SWOT approach and an analytical hierarchy process (AHP) approach to analyze the second goal. The data from this research was obtained from AHP expert respondents. The results of this research indicates that the internal factors from GBW Kampoeng Hidroponik is strategic marketing location as strength factor and doesn’t have strong branding as weakness factor. External factor is the demand for hydroponic vegetables is high as opportunity factor and conventional vegetables are preferred by society because it’s more accessible and cheaper.as threat factor. The priority of marketing strategy of GBW Kampoeng Hidroponik is reinforce GBW Kampoeng Hidroponik branding by utilizing features on social media (0.145) by using expert choice.
Keywords: hydroponic, marketing strategy, SWOT, AHP

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006114075

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006114075

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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