Pengaruh Customer Relationship Marketing Dan Experiential Marketing Berbasis …

ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …