Pengaruh Kualitas Produk Dan Citra Merek Terhadap Kepercayaan Merek Serta Kep…

ABSTRACT The purpose of this study was to see and analyze the effect of product quality and brand image on brand trust and purchasing decisions. The study was conducted on the people of Pekanbaru City who had bought and used Asus brand laptops. The data in this study were obtained from research questionnaires, the method used in this study was path analysis. The sampling technique in this …