Efektivitas Komunikasi Opinion Leader Pada Kelompok Tani Kelapa Sawit Di Desa…

ABSTRACT Actor SB is a source of information for oil palm farmers in Surya Indah Village. This study aims to analyze the effectiveness of opinion leader communication by identifying the role of SB actors as opinion leaders and the characteristics of opinion leader and farmer. The method used is a survey method, the sampling technique used is the random sampling method. Descriptive analysis…