Perilaku Konsumen Pada Pembelian Gula Pasir Bermerek Dan Curah Di Kota Pekanbaru

This study was aimed to determine consumer characteristics and buying habits on branded and bulk granulated sugar, analyze the attribute that influence consumer attitudes, consumer behavior and analyze the relationship between respondents' characteristics and purchasing habits that influence consumer behavior of branded and bulk sugar. This research was conducted in Pekanbaru City and mall-inte…