Strategi Pengembangan Industri Kecil Kerupuk Ikan Kecamatan Bengkalis Kabupat…

ABSTRACT This study aims to determine strategies that can be used to develop a small fish cracker industry in Bengkalis Regency through an analysis of the company's internal and external factors. The study was conducted on 12 respondents from fish cracker small industry businesses in Bengkalis Regency, using a quota sampling technique. The research was conducted using RBV and SWOT analysis by …