Pengaruh Persepsi, Motivasi, Dan Sikap Konsumen Terhadap Keputusan Pembelian …

This study aims to analyze the effects caused by variables of motivation, perceptions and attitudes of consumers to purchase decisions, using 100 Respondents as Sample. The method of analysis used to test the hypothesis is Multiple Linear Regression. With calculation using SPSS program version 21. From the results of tests that have been done, simultaneous test (F TEST) shows that all of indepe…