Pengaruh Bauran Pemasaran Jasa Terhadap Nilai Pelanggan Dan Keputusan Konsume…

This study was conducted analyze the marketing mix, Customer Value and Decision of customer. Sampel be studied as many as 177 customer financing Griya iB Hasanah Pekanbaru branch of BNI Syariah, will then be drawn at random) regardless of class, age, and gender. Giving value to answer questions on a questionnaire using Likert scale. Structural analysis of experimental data with Equtioan Modelin…