Pengaruh Kualitas Produk Dan Store Atmosphere Terhadap Kepuasan Dan Loyalitas…

This study aims to discuss the Effect of Product Quality on Customer Satisfaction and Loyalty at Jeber Platinum Cafe in Pekanbaru City. The population in this study included all customers who had visited Jeber Cafe Platinum whose numbers were not known with certainty. The sample used in this study is 100 customers and has a minimum 2x visit criteria. Primary data is collected by questionnaire a…