Analisis Bauran Pemasaran Agroindustri Kopi Bubuk Di Kelurahan Bukit Apit Puh…

ABSTRACT This research to analyze the marketing mix of powder coffee agro-industry and analyze costs, marketing margins, and marketing profits of powder coffee. The location of this research is in Bukit Apit Puhun Village, Guguk Panjang District, Bukittinggi City. The results of the study show that there are four elements that influence consumers in making purchases, namely price, product, pla…