ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…
ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
ABSTRACT This study to examine the effect of Leadership, Work Environment, and Job Satisfaction on the Performance of Non-Civil Servant Nurses at Madani Regional Hospital Pekanbaru." The research consists of four variables: Leadership (X1), Work Environment (X2), Job Satisfaction (X3), and Performance (Y). The population and sample in this study include all Non-Civil Servant Nurses at Madani R…
ABSRTARCT This study aims to analyze the influence of leadership and training (Diklat) on teacher performance at SMAN 1 Bangkinang Kota, both partially and simultaneously. The research method used is quantitative with a multiple linear regression approach. The sample in this study consists of teachers from SMAN 1 Bangkinang Kota, selected through a specific sampling technique. Data were collec…
ABSTRACT This study aims to determine the effect of motivation and workload on employee job satisfaction at PT. Sumber Tirta Anugrah Rezeki Pekanbaru. The background of this research is based on the phenomenon of increasing employee absenteeism and labor turnover rates over the past five years, indicating problems related to motivation and workload that affect job satisfaction. This research u…
ABSTRACT This research aims to determine the influence of competence and work motivation, both simultaneously and partially, on teacher performance at SMA Negeri 13 Pekanbaru. The population in this study consists of all teachers at SMA Negeri 13 Pekanbaru, totaling 38 individuals. The sample includes the principal and all teachers at the school. Data collection was conducted through questionn…
ABSTRACT This study aims to analyze the influence of green marketing mix concept awareness on Gen Z’s purchasing decisions for Uniqlo products in Pekanbaru. The green marketing mix consists of four dimensions: green product, green price, green place, and green promotion. A quantitative research method was employed with purposive sampling targeting 140 Gen Z respondents who are Uniqlo custome…
ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …
ABSTRACT Indonesian consumer shopping behavior, particularly among millennials, tends to be increasingly impulsive, especially with the ease of transactions through e-commerce platforms such as TikTok Shop. This trend drives marketers to continuously study and develop various strategies. As a segment of society, millennials represent a promising market due to their high level of digital litera…
Abstract This study aims to determine the effect of parents' education level and learning motivation on the learning outcomes of class XI students of Accounting Subjects of SMK Negeri 1 Kandis. The type of research used is survey research with quantitative research methods. This research was conducted at SMK Negeri 1 Kandis with the total population in this study were 61 students, from cla…
ABSTRACT Effective and efficient financial management is the main key for companies to face challenges in order ti achieve their goals. One aspect of financial health can be measured through financial ratio analysis. Financial ratios can reflect a company’s ability to meet obligations, financial consistency, and efficiency in generating profits. In addition, companies with good financial hea…
ABSTRACT This study aims to examine the effect of leverage, profitability, and company size on earnings quality. The population is this study are automotive sub sector manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2023 period and a sample of 56 from 14 companies was obtained using the purposive sampling method. This study uses quantitative data and this study use…
ABSTRACT This study aims to determine and analyze the influence of tax knowledge, self-efficacy, and job market considerations on accounting students' career interests as tax accountants. This study uses a quantitative approach with a research population of all students of the Accounting Study Program, Faculty of Economics and Business, University of Riau, class of 2022 who took the concentrat…
SUMMARY MASLAKHA, NIM. 2210247898, Isolation of Secondary Metabolite Compounds and Antibacterial from Methanol Extract of Pulai Basung Stem Bark (Alstonia spatulata), supervised by, apt. Hilwan Yuda Teruna, Ph.D., and Dr. apt. Rudi Hendra Sy., M. Sc. Alstonia is a genus of plants from the Apocynaceae family plants that dwell in tropical and subtropical regions. This plant has been widely used…
SUMMARY Putri Mar Atus Shalihah, NIM. 2210247899, Synthesis and Molecular Docking Test of Pyridazinone Derivative Compounds Substituted with NAcetohydrazide as Breast Anticancer, supervised by Jasril and Rudi Hendra. Breast cancer remains one of the leading causes of death among women worldwide. As a result, the search for new anticancer agents with high specificity toward molecular targe…
SUMMARY ANSHORI KASRI, NIM. 2110247694, Simulation of Argon Plasma Ionization in Thermodynamic Equilibrium with Continuity Equation, supervised and proctoring by Saktioto and Rakhmawati Farma The use of plasma in the industrial world is spread across various implementations. The processes that occur in plasma have been observed experimentally in various studies. Local thermodynamic equilibriu…
ABSTRACT This study aims to analyze electrocardiogram (ECG) signals using the Fast Fourier Transform (FFT) method to support heart rate diagnosis. The data used consists of nine recordings of patient ECG signals obtained in graphic form, then converted into numerical data using PlotDigitizer software. Furthermore, the data was analyzed in the frequency domain using the FFT algorithm formulated…
SUMMARY DIAN PUTRI OKTAVIA, NIM. 2110246788, REFLECTIVITY OF FIBER BRAGG GRATTING ON HUMAN RESPIRATION USING AN INDIUM GALIUM ARSENIDE PHOTODIODE CONVERTER SYSTEM, supervised by Saktioto and Dwi Hanto. Respiration is a vital process characterized by the exchange of oxygen and carbon dioxide. Indicators such as respiratory rate are crucial for detecting pathological conditions, including …