CD Skripsi

Strategi Komunikasi Pariwisata Dalam Pengembangan Objek Wisata Pantai Oleh Dinas Pariwisata Dan Kebudayaan Di Pulau Pangeran Kabupaten Kepulauan Anambas

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Pangeran Island is a relatively new tourist destination and currently being
developed by Department of Tourism and Culture in one of the villages, namely
Belibak Village, Anambas Islands Regency is one area that has natural tourism
potential that can be presented as a leading tourism destination. Anambas Islands
Regency. This tourist destination is expected to be able to develop itself and
explore the existing potential without forgetting and maintaining culture. Of
course, in carrying out development, it is inseparable from the communication
strategy carried out by the Department of Tourism and Culture. The purpose of
this study was to determine the strategy of selecting communicators, compiling
messages, selecting media and determining audiences.
This study used qualitative research methods. The research subjects were
six people who were selected using a purposive technique, six informants, 2
people from the Department of Tourism and Culture Indra and Ramadiana, 2
people from the Belibak Village Marzuki and Ahmad, 2 people from the visitor
Ros and Septiono. Data was collected through interviews, observation and
documentation. Data analysis techniques by reducing data, collecting data,
presenting data, drawing conclusions and evaluating using data validity checking
techniques, that is participation extension and triangulation.
The results of this study indicate that the communication strategy carried
out by the Department of Tourism and Culture of the Anambas Islands Regency in
developing the tourist attraction of Pangeran Island tourist destinations is to
determine communicators who have credibility and broad knowledge about
Pangeran Island tourist destinations, as for the strategy in compiling messages is
to convey messages that are informative and persuasive while in the media
selection strategy, the Department of Tourism and Culture uses social media
Instagram Belibak_island and Facebook Pordakwis as well as banners,
furthermore in determining the target or audience, the Department of Tourism
and Culture does not determine the criteria because Pangeran Island tourism can
be visited from all circles, both young and old.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.122 (0003)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2022

Deskripsi Fisik

xi, 100 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.122 (0003)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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