CD Skripsi
Strategi Komunikasi Kepolisian Sektorkecamatan Simpang Kanan Kabupaten Rokan Hilir Dalam Mencegah Penyalahgunaan Narkoba Bagi Remaja
The number of criminal cases committed by teenagers, especially drug
abuse, so that the intersection right sector police have a goal to change the
pattern and behavior of teenagers so they don't commit drug abuse crimes. This
program has received a lot of appreciation and positive response from the
community. The purpose of this study was to determine the communicator
selection strategy, message delivery strategy, media selection strategy, audience
determination strategy, and the response to the Simpang Right Police Station in
tackling drug use for adolescents.
This study uses a qualitative approach with a descriptive method. the
technique of determining the research subject using the purposive technique. The
informants in this study were the head of the Simpang Right Police as the head of
the Simpang Right Police who knew various communication strategies carried out
by the communicator, the Head of Criminal Investigation Unit of the Simpang
Right Police as a communicator in the field, five community leaders from the
subdistrict head, village head, RT, RW, the head of Karang Taruna, three people.
elder of three drug users. The data collection techniques used were interviews,
observation, and documentation. The data analysis technique is Miles and
Huberman Interactive. To achieve the validity of the data in this study, the
researchers used extended participation, triangulation and peer-checking in
discussions.
Based on the results of the research that the researchers have done, the
results of the research to identify the problem, the first result is the strategy of
selecting a communicator in preventing drug abuse for adolescents in accordance
with credibility, education, experience and attractiveness. The strategy for
delivering messages is in the form of informative messages found in online media
and social media, persuasive messages are found in banners or slogans and
educative messages are found in socialization and counseling activities. The
media selection strategy used was social media such as Facebook @polsek
Simpang Kanan and Instagram @Humas_Polsek_Simpang_Kanan, while online
media used were www.riauoposition.com, www.gerbangriau.com,
www.jurnalpolri.com. The audience selection strategy is all youth and the general
public of Simpang Kanan sub-district. Then related to the last identification is the
response, where the response related to the strategy conveyed is a positive
response from the Simpang Kanan community, namely that they participate in
preventing drug abuse for teenagers so that the Simpang Kanan sector police find
it easier to carry out their communication strategy.
Keywords: Communication, Communication Strategy, causes of drugconsumtion.
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