CD Skripsi

Analisis Persepsi Konsumen Beras Dan Implikasinya Terhadap Strategi Pemasaran Di Desa Muara Uwai Kecamatan Bangkinang Kabupaten Kampar Provinsi Riau

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ABSTRACT
Marketing is one of the problems faced by farmers, this can be seen from the
competition between rice from outside the region which is visible, namely rice
from West Sumatra, and there are still consumers who do not know the quality of
rice from Muara Uwai Village so that some consumers choose to consume rice.
from outside Muara Uwai Village. This study aimed to determine the
characteristics and perceptions of consumers and identify local rice marketing
strategies in Muara Uwai Village through aspects of strengths, weaknesses,
opportunities and threats to formulate strategies that can be applied in developing
local rice marketing in Muara Uwai Village. The analytical method applied in this
study was survey method with a sample of 40 farmers and 30 consumers. The
results of this study indicate that consumer perceptions in good category, namely
the assessment of rice, consumption type, packaging size and rice price. The
product strategy recommended is by involving consumer perceptions and paying
attention to product attributes, prices, distribution and promotions. Promotion is
recommended to utilize extension workers to increase demand and distribution of
rice, participating in product distribution through counseling, seeking alternative
channels or marketing locations and highlight product attributes.
Keywords: Consumer Perception, Marketing Strategy, Rice

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706122320

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706122320

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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