CD Skripsi

Pengaruh Media Sosial Whatsapp Terhadap Kinerja Karyawan Merchandiser Promotion Specialist Di Agency Pt Gelatik Supra Pekanbaru

---

ABSTRACT
THE EFFECT OF WHATSAPP SOCIAL MEDIA ON THE PERFORMANCE OF MERCHANDISER PROMOTION SPECIALIST EMPLOYEES AT PT GELATIK SUPRA PEKANBARU AGENCY.
By : Sahira Nadia Eka Putri
Counselor : Rumyeni S.Sos, M.Sc
Communication is an inseparable part of human life. In an organization, communication plays a very important role, where communication is used for social interaction between members in the organization, both between superiors and subordinates, between divisions and colleagues in one unit. The WhatsApp application is not only used to communicate and exchange messages, but currently WhatsApp is also used for work purposes.
This type of research is an expansive quantitative research, the sample in this study is employees who work in the Agency at PT Gelatik Supra Pekanbaru totaling 98 people, obtained by means of total sampling technique. The data obtained using a questionnaire distributed to employees at the Agency PT Gelatik Supra Pekanbaru then tested using SPSS version 23 software for windows.
The results of hypothesis testing in this study using a simple linear obtained Y = 20.167+0.308 X while tcount (3.012) is greater than ttable (1.98). Based on the statistical calculations obtained, the hypothesis for this research is that Ha there is a significant influence between WhatsApp social media (X) employee performance (Y). Then it means that Ha is accepted and H0 is rejected. Furthermore, the coefficient of determination (Rsquare) is 0.86. This means that it can be explained that the performance of employees at PT Gelatik Supra Pekanbaru is 86%. influenced by social media whatsapp while the rest is influenced by other variables not examined in this study.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1601110429

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1601110429

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar