CD Skripsi

Komunikasi Persuasif Yayasan Sahabat Cinta Umat Dalam Mensosialisasikan Sedekah Minyak Jelantah Pada Program Limbah Jadi Sedekah Di Kota Pekanbaru

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ABSTRACT
PERSUASIVE COMMUNICATION OF THE SAHABAT CINTA UMAT FOUNDATION IN SOCIALIZING THE ALWAYS OF COOKING OIL IN THE WASTE PROGRAM FOR ALWAYS IN PEKANBARU CITY
by: Yessica Muslim
Concelor: Ir. Rusmadi awza, S.Sos,M.Si
The Sahabat Cinta Umat Foundation through the Waste So Alms Program in Pekanbaru City seeks to influence the community to be able to give alms through used cooking oil so that no used cooking oil is dumped into the environment. The efforts of the Sahabat Cinta Umat Foundation are very appropriate when observed with a persuasive communication model, namely the AIDDA model. The purpose of this study was to determine the Persuasive Communication of the The Sahabat Cinta Umat Foundation to build attention, interest, desire, decision and action in disseminating used cooking oil alms in Pekanbaru City.
This type of research is a qualitative research that goes directly to research into the research location. This research is qualitative in nature and is descriptive in nature to tell the real thing that is in the field. The location of this research was carried out at The Sahabat Cinta Umat Foundation, Pekanbaru City. The subjects of this research are the Chairperson of The Sahabat Cinta Umat Foundation, the Secretary/Administration, working members of the Waste So Alms program and contributors of used cooking oil from business actors, housewives, or the general public. The object of the research is the Persuasive Strategy of the Friends of the Love of the People Foundation in Disseminating the Alms of Cooking Oil. Data collection techniques using observation, interviews and documentation. In the process of data analysis, the researchers used an interactive analysis model.
The results showed that the socialization of the Used Cooking Oil Alms program in the Waste So Alms Program in Pekanbaru City was good, it can be seen from the beginning of the used cooking oil alms program, the cooperation partners helped by procuring containers as a place to collect used cooking oil, then the cooperation partners to date still assisting in this program and adding to the broad reach of this program. The Waste So Alms Program should foster a sense of interest or interest in potential donors in order to provide financial assistance through the Sahabat Cinta Umat Foundation by directly inviting potential donors to events or activities that will be carried out by the Sahabat Cinta Umat Foundation. By directly participating in the activities held, a sense of interest or interest arises from potential donors of the Waste So Alms Program.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1501114919

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1501114919

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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