CD Skripsi

Peningkatan Kapasitas Pekebun Kelapa Sawit Melalui Perilaku Komunikasi Di Kabupaten Siak

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ABSTRACT
Communication behavior is an attitude or action that is in a person in obtaining
the information he needs. Communication behavior can describe how smallholder
businesses seek information about farming as a consideration in making decisions
for their farming. Oil palm is the leading commodity in Riau Province, Siak
Regency is the area with the ninth largest oil palm plantation area. The purpose of
this study was to analyze the factors related to the communication behavior of oil
palm planters in obtaining information in Siak Regency. This research was
conducted in Dayun and Mempura sub-districts in Siak district. The number of
respondents in this study were 130 people who were obtained by using purposive
sampling method. The data that has been obtained is then analyzed using
Structural Equation Modeling (SEM). The results showed that there were five
factors that influenced the communication behavior of planters. Internal
characteristics have a positive influence on the communication behavior of
planters, external characteristics and sources of information have a positive
influence, while the communication media and program communication have a
positive and significant influence on the communication behavior of planters.
Keywords: communication behavior, oil palm growers, SEM

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1606115442

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1606115442

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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