CD Skripsi
Analisis Efisiensi Saluran Pemasaran Tandan Buah Segar (Tbs) Kelapa Sawit Pola Swadaya Di Kecamatan Siak Kecil Kabupaten Bengkalis
ABSTRACT
This objective of this study are to identify marketing channel, to calculate marketing margin, and to calculate farmer’s share of FFB of oil palm independent smallholders at Siak Kecil District, Bengkalis Regency. This research was conducted at Siak Kecil District using survey method. Population of this research is oil palm independent samallholder. Sampel was selected using accidental sampling. Research questions were analysed using descriptive analysis, marketing margin analysis, and farmer’s sahare analysis. The result show that there are two channels operate in the location i.e., Channel I (farmers, big trader, and mill) and channel II(farmers, small trader, big trader, and mill). Channel I is the most efficient which is the smallest margin.
Keywords: marketing channel, fresh fruit bunches, efficiency, farmer’s share
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