CD Skripsi

Pengaruh Tayangan Konten Review Film Pada Channel Youtube Cine Crib Terhadap Keputusan Menonton Subscribers

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ABSTRACT
THE INFLUENCE OF MOVIE REVIEW CONTENT IMPRESSION ON CINE CRIB YOUTUBE CHANNEL ON THE SUBSCRIBERS WATCHING DECISIONS
By: Ilham Akbar
Advisor: Dr. Suyanto, S.Sos, M.Sc Cine Crib is one of the youtube channels that focuses on the most popular movie review content in Indonesia. Through his Youtube channel, Cine Crib consistently uploads film review videos and has gained 239,000 subscribers. The Cine Crib film review videos has the potential to influence the decision of Cine Crib subscribers to watch the reviewed film. Therefore, this study aims to see the influence of film review content on the Cine Crib youtube channel for the subscriber's watching decision with quantitative research method in an explanation format. Through the slovin formula, 400 respondents were obtained who are subscribers of Cine Crib. The sampling technique used in collecting respondents is a simple random sampling technique. After the questionnaire was gathered via google form, the data found were then processed using SPSS for windows version 25 with simple linear regression analysis. Wich is the movie reviews content as the X variable and the subscribers watching decisions as the Y variable. The results of this study indicate that the regression coefficient value in this study is Y = 4.722 + 0.680X with a constant value of 4.722 and a regression coefficient value of X of 0.680. Where, H0 was rejected and H1 was accepted with a significance level of 0.025, it can be concluded that there is an influence of film review content on the Cine Crib youtube channel on the subscriber's watching decision. The coefficient of determination in this study is 34% which results into the category of weak level. The remaining 66% was influenced by other variables that were not included in the study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601111184

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601111184

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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