CD Skripsi

Efektivitas Komunikasi Opinion Leader Pada Kelompok Tani Karet Di Kelurahan Batu Bersurat Kecamatan Xiii Koto Kampar Kabupaten Kampar

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ABSTRACT
Opinion leader is a person who becomes an opinion leader in a group/subgroup.
Opinion leaders in farmer groups are indicated by the presence of individuals
who have more number of communication relationships than the average number
of communication relationship of other individuals in the communication network.
Interpersonal communication is considered the most effective in an effort to change
a person’s attitude, opinion, or behavior because of its dialogical nature in the form
of conversation. This study aims to examine the effectiveness of opinion leader
interpersonal communication on rubber farmers in Batu Bersurat village, XIII Koto
Kampar District, Kampar Regency. This research was used is descriptive analysis.
The samples in this study were taken from the Sungai Kulim farmer group and the
Sungai Gulamo farmer group, namely as many as 20 samples of members of the
Sungai Kulim farmer group and as 22 samples of members of the Sungai Gulamo
farmer group with a total sample of 42 samples. The results showed that
interpersonal communication between actors IW, YS and AU with independent
rubber farmers in Batu Bersurat Village was effective. Communication between
IW, YS and AU actors and farmers is very well established, this supported by an
open attitude to each other, mutual respect (positive behavior) and mutual support
(supportive) in the application of information related to rubber development. Actors
IW, YS and AU as opinion leaders have empathy for independent rubber farmers
in Batu Bersurat Village and feel there is no difference between them.
Keywords: Opinion leader, communication, effectiveness

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1506122137

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1506122137

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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