CD Skripsi

Komunikasi Persuasif Bank Sampah Puri Berlian Dalam Meningkatkan Jumlah Nasabah Di Kelurahan Air Putih Kecamatan Tuah Madani Kota Pekanbaru

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ABSTRACT
The trash bank is a repository for recyclables and other rubbish that has been classified by kind; the materials stored there have some commercial value. A garbage bank functions similarly to any other bank, complete with clients, accounting, and administration. Executives and administrators of trash banks use persuasion when reaching out to potential new members. The study's goals are to identify source (persuader) factors, message features, and consumer characteristics (persuadee), the media used to invite prospective customers to join, and persuasive communication techniques applied by directors and managers in inviting prospective customers.
This research uses qualitative methods with the descriptive approach. This research was conducted at the Puri Berlian waste bank RT 04 RW 02 Kelurahan Air Putih, Tuah Madani District, Pekanbaru City. There are 8 informants taken through purposive technique for this research. Data was collected by observation, interviews and documentation. This study uses interactive data analysis of Miles and Huberman by checking the validity of the data through triangulation.
The results of this study indicate that the characteristics possessed by directors and managers of waste banks to persuade prospective customers are credibility and attractiveness. The message features are in the form of verbal and nonverbal, the characteristics of potential customers met by waste bank managers are the central route and peripheral route, the media used are face-to-face media and social media Facebook and persuasive communication techniques used are association, integration and reward techniques.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123848

Penerbit

Pekanbaru : Universitas Riau – FISIP – ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123848

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

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