CD Tesis

Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Kerupuk Sagu Di Kabupaten Kuantan Singingi

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Sago cracker MSMEs still produce sago to the extent of the household industry,
simple processing technology and lack of promotion of sago crackers. The research
objectives were to analyze the internal and external environment of sago cracker
MSMEs, formulate and determine technical strategies and policies for the development of
sago cracker MSMEs in Kuantan Singingi District. This research was conducted by
survey with quantitative and qualitative descriptive analysis. Qualitative descriptive
using IFE and EFE matrix while qualitative descriptive using SWOT method. The total
internal factor evaluation (IFE) score was 2.6694 and the total external factor evaluation
(EFE) score was 2.9857.
The GE matrix results in sago cracker MSMEs located in quadrant V (hold and
maintain), namely market and product development. The resulting strategies for the
development of sago cracker MSMEs are a) MSMEs have a long-term development
strategy, b) The experience of MSME owners has been in business for a long time, c)
Policy and political support for the development of MSMEs, d) MSMEs get guidance
from the government, d) Participate in exhibitions and expos organized by the
government both within and outside the region, e) Product diversification and innovation
by utilizing trend models in the community, f) Marketing strategies to communities,
tribes, religions and other community segments, g) Conduct product mapping so that the
product innovations produced cannot be imitated, h) Product penetration marketing
strategies through discounts and price reductions, i) Digitalization strategies for
marketing MSME products to reach out to communities, tribes, religions and other
community segments, g) Conduct product mapping so that the product innovations
produced cannot be imitated, h) Product penetration marketing strategies through
discounts and price reductions. Digitalization strategy for marketing MSME products to
reach a wider market, j) Develop partnerships between business actors in product and
market development and k) Establishing partnerships with raw material suppliers.
Key Words: Sago Cracker MSMEs, Perception, SWOT, GE, Development Strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1810246895

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Agribisnis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1810246895

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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