CD Skripsi

Pengaruh Nilai Pelanggan Terhadap Kinerja Pemasaran Pada Petani Karet Rakyat Di Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi

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ABSTRACT
Marketing is an important thing in the marketing of agricultural products that will
affect the level of farmers' income. Customer value is a good basis for the
formation of customer retention and can encourage the creation of customer
loyalty. The achievement of customer value has an important effect on the
marketing success of bokar farmers and can increase the selling value. This study
aims to analyze the effect of emotional value, social value, quality/performance
value and price value on the marketing performance of smallholder rubber
farmers. This research was conducted in Kuantan Mudik District, Kuantan
Singingi Regency. The method used in this study is a survey method and the
respondents in this study were taken as many as 31 respondents who were
selected by the Accidental Sampling technique. Analysis of the data used is
multiple linear regression analysis with SPSS application. The results showed that
customer value consisting of emotional value (X1), social value (X2), and
quality/performance value (X3) partially had a significant effect on the marketing
performance of smallholder rubber farmers. While the price value (X4) partially
has no significant effect on the marketing performance of smallholder rubber
farmers. Simultaneously emotional value, social value, quality/performance value
and price value together affect the marketing performance of smallholder rubber
farmers in Kuantan Mudik District, Kuantan Singingi Regency.
Keywords: rubber, customer value, marketing performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706113306

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706113306

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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