CD Skripsi

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Ayam Organik Di Ud. Rahayu Ak Kota Pekanbaru

---

ABSTRACT
This study aims to analyze the effect of variabel product, price, place, promotion, and people on the decision to buy organik chicken at UD. Rahayu AK Pekanbaru City. This research uses case study method. Research data consists of primary data and secondary data. Data analysis was performed using descriptive analysis and multiple linear regression analysis using SPSS software. The results of the study conclude that the Product and Promotion variabels partially have a significant influence on purchasing decisions for organik chicken at UD. Rahayu AK, while the variabels Price, Place and People partially have no significant effect on the decision to buy organik chicken at UD. Rahayu AK Pekanbaru City.
Keywords: Organik chicken, marketing mix, purchase decision

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1806113529

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1806113529

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar