CD Skripsi

Pengaruh Content Creator Tiktok @Vmuliana Terhadap Pemenuhan Kebutuhan Informasi Seputar Dunia Kerja Di Kalangan Followers

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ABSTRACT
THE EFFECT OF CONTENT CREATOR TIKTOK @VMULIANA
TO MEET THE REQUIRED INFORMATION AROUND THE WORLD OF WORK AMONG FOLLOWERS
By: Rieke Eva Kusumaningtyas
Advisor: Dr.Rumyeni, S.Sos, M.Sc
The development of technology and communication has made TikTok social media used by content creators to disseminate various information, one of which is information about the world of work,currently there are special accounts created to spread information about the world of work, one of which is @vmuliana. The existence of the creator @vmuliana makes it easier for followers to get the information about the world of work they need. This study aimed to determine the effect of the content creator TikTok @vmuliaana to meet the requiredaround the world of work among followers. The theory used in this study is source credibility
This study used an explanatory quantitative method with a random sampling technique with a total sample of 400 respondents. The research data were obtained from questionnaires, and data tested was conducted with the SPSS for Windows version 26. Furthermore, data analysis conducted with simple linear regression analysis.
Based on the results of statistical test, the regression equation value was Y= 1004 + 0.431 X. Through the T-test, a significance value was 0.000, it’s mean that the significance was smaller than = 0.05, which means Ho rejected and Ha accepted, it means that there was an effect of the content creator TikTok @vmuliana on the fulfillment of required information about the world of work among followers. The coefficient of determination test (R2) showed that the influence of the content creator TikTok @vmuliana on the fulfillment of required information about the world of work was 51.1%, which means the level of influence was in the medium category. While, the remaining 48.9% effected by other variables which not examined in this study.
Keywords: Content Creator, TikTok, World of Work Information, @vmuliana

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110411

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110411

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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