CD Skripsi

Strategi Pengembangan Turunan Ikan Patin Selama Pandemi Covid-19 Di Desa Koto Mesjid Kecamatan Xiii Koto Kampar (Studi Kasus Pudung Anugrah)

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ABSTRACT
The purpose of this study was to determine the strengths, weaknesses,
opportunities and threats and determine what strategies are appropriate for
developing the catfish derivative industry during the Covid-19 pandemic in Koto
Mesjid Village, XIII District of Koto Kampar (Case Study of Pudung Anugrah).
The sample in this study is the Pudung Anugrah business, and has 3 respondents,
namely the business owner, head of production and marketing department. The
method used is descriptive qualitative and uses SWOT analysis and IE Matrix.
The results of the study show that Pudung Anugrah's business is in quadrant 1.
This quadrant is a very profitable situation for Pudung Anugrah's business
because it has opportunities and strengths, so that with its strengths it can take
advantage of existing opportunities. This strategy in quadrant 1 supports
aggressive policies with SO (Strength-Opportunities) strategies. The strategy
applied in Pudung Anugrah's business development is to maintain quality raw
materials, varied products, increase the application of health protocols to
maintain consumer confidence by supervising and maintaining the area of the
business premises and maintaining product prices to retain consumers.
Keywords: Development Strategy, Pudung Anugrah Industry, SWOT Analysis.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702122550

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702122550

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

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