CD Tesis

Pengelolaan Pesan Politik Di Media Sosial Dalam Kampanye Pemenangan Pasangan Paisal-Amris Pada Pemilihan Walikota Dan Wakil Wali Kota Dumai Tahun 2020

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The election of the mayor and deputy mayor of Dumai in 2020 is one of
the first regional head election campaigns in Riau that uses a virtual system. Of
course, in the use of this system, it will be interesting how each candidate packs
a message so that he is able to attract the sympathy of his constituents. The
messages that are built will of course be very dynamic. This study aims to
describe and analyze the strategy of political messages in planning political
messages, organizing political messages, distributing political messages, and
monitoring political messages. Then describe campaign techniques and analyze
the use of media by the Paisal-Amris Pair in the 2020 Dumai Mayor and Deputy
Mayor Election.
The research method used is qualitative with a case study approach.
This study uses Agenda Setting Theory, data collection techniques through indepth
interviews, observation and documentation studies. Determination of
informants is done through a purposive method consisting of 2 related parties,
namely the success team and the party leader. Processing research data using
Moleong data analysis techniques with checking the validity of the data or data
validation using validation techniques utilizing the type of source triangulation.
The results show that the strategy of campaign messages through
planning political messages, organizing political messages, distributing
political messages, and monitoring political messages is one of the most
important things for the first regional head election campaign in Riau that uses
a virtual system. This can be an advantage and can be a disadvantage.
Meanwhile, face-to-face campaign techniques and face-to-face meetings with
voters remain a mainstay for Paslon if they want to be elected. Then the more
maximally using the media, the more the Paslon will be known and chosen by
the voting community.
Key Words : Political Message, Social Media, Campaign.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1810247013

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1810247013

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

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