CD Tesis

Strategi Komunikasi Pemasaran Digital Pada Media Sosial Instagram Dalam Pengelolaan Mempromosikan Brand “Everyday Is Saturday”

---

The majority of Instagram users among online businesses use Instagram as a business
promotion tool that is managed, including the Everyday Is Saturday brand. The Everyday Is
Saturday brand utilizes social media to create awareness of a brand that is specifically targeted
at the people in the city of Pekanbaru. The purpose of this study is to find out how and what are
the strategies and management of Instagram Social Media development for the Everyday's
Saturday brand in increasing consumer loyalty on Instagram, regarding the Everyday Is
Saturday brand in the city of Pekanbaru.
In this study, the author uses a qualitative method approach, but provides an explanation
of the existing data and facts, requires a test or a more in-depth explanation using explanation.
Data and facts in the form of verbal or narrative, are explained (explanation) by presenting
indicators or criteria. Data collection techniques are grouped through observation, interviews
and documentation. The informants in this study were eight people who were taken based on a
purposive technique, namely the owner of Everyday Is Saturday, the admin of social media
Everyday Is Saturday, and followers of Everyday Is Saturday who use Instagram.
The results of the study show that the strategy of building relationships with consumers in
building brand awareness is by making maximum use of social media. Next, the management of
the development of the Everyday's Saturday Instagram Social Media brand in forming the brand
image and brand awareness itself is carried out by educating consumers through strategy and
management in social media, especially Instagram.
Key Words : Digital Marketing, New Median Management

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2010241715

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2010241715

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar