CD Skripsi

Analisis Pemasaran Karet Anggota Uppb Dan Non Anggota Uppb Di Kecamatan Sentajo Raya Kabupaten Kuantan Singingi

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ABSTRACT This study aims to (1) determine the marketing channels of rubber for UPPB members and non-UPPB members, (2) analyze the costs and marketing margins of rubber for UPPB members and non-UPPB members, (3) analyze the profit and farmer share members of UPPB and non-UPPB members, (4) to analyze the efficiency level of rubber marketing in Sentajo Raya District, Kuantan Singingi Regency. The result of this research is that there are 3 rubber marketing channels with two different systems, namely through UPPB and non-UPPB. marketing channel I from farmers to UPPB then to factories, marketing channel II from farmers to collectors then to factories, marketing channel III from farmers to collectors, wholesalers and to factories. Marketing channel I obtained a total marketing cost of Rp250,00/kg, a total marketing margin of Rp295,46/kg, and a marketing profit of Rp45,46/kg and a farmer share of 92,93 percent. Marketing channel II obtains a total marketing cost of Rp1.125,00/kg, a total marketing margin of Rp3.020,00/kg, and a marketing profit of Rp1.895,00/kg and a farmer share of 68,21 percent. Marketing channel III obtains a total cost of Rp1.795,00/kg, a total marketing margin of Rp3.150,00/kg and a marketing profit of Rp1.355,00/kg and a farmer share of 59,63 percent. The efficiency of channel I marketing is 2,63 percent, channel II marketing efficiency is 11,84 percent, and channel III marketing efficiency is 18,89 percent.
Keywords: Marketing channel, margin, marketing efficiency, farmer share

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1606111266

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1606111266

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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