CD Skripsi

Faktor-Faktor Yang Mempengaruhi Nasabah Memilih Jasa Bank Syariah (Studi Kasus : Bank Syariah Berkah Pt. Bprs Berkah Dana Fadhlillah Air Tiris (Perseroda), Kampar)

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ABSTRACT
The difference in customer interest in choosing between conventional banks and Islamic banks is very clear in Air Tiris Village, Kampar District, Kampar Regency. In Air Tiris Sub-District, there are several conventional banks and one Islamic bank. Customers are a source of bank funds (third party funds) and the size of the number of customers influences the success of the bank's business, especially in obtaining profits through financing mechanisms. The lack of public interest in saving at Islamic banks is thought to be influenced by various factors. This research was conducted using the case study method. The sample in this study was 40 people who were selected for convenience. Data were analyzed using multiple linear regression analysis. Factors that have a significant influence on customer decisions in choosing financial services at PT. BPRS Berkah Dana Fadhlillah (Perseroda), namely products, knowledge and promotions. Service and location factors have no significant effect.
Keywords: product, knowledge, promotion, service, location, customer

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806125104

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806125104

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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