CD Skripsi

Analisis Pemasaran Tandan Buah Segar (Tbs) Kelapa Sawit Pola Swadaya Di Desa Buluh Rampai Kecamatan Seberida Kabupaten Indragiri Hulu

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ABSTRACT
Study this aim to describe institutional marketing fresh fruit bunches (FFB) and to analyze margin values and efficiency marketing of oil palm plantations with a self-help pattern. Study this done in the village Buluh Rampai Subdistrict Seberida Indragiri Hulu Regency use method survey . Samples of wholesalers and collectors were taken by census method as many as 4 people. The sample of smallholders was taken using the snowball sampling method as many as 30 people. The results showed that the self-help pattern of marketing institutions for oil palm FFB in Buluh Rampai Village consisted of two marketing institutions, namely collectors and wholesalers. There are 2 marketing channels for oil palm FFB in Buluh Rampai Village, namely marketing channel I (smallholders-collectors-wholesalers-PKS and marketing channel II (planters-wholesalers-PKS). One of the rules of the game in marketing oil palm FFB is through marketing agencies i.e. weighing system, fruit pick-up system to the field, etc. Marketing margins on channel I Rp 332,86 / kg which consists of a fee of 79,01 percent and a profit of 20,99 percent. Channel II margin of Rp. 208,12/kg which consists of a cost of 70,28 percent and a profit of 29,72 percent. S channel II, relatively more efficient than channel I.
Keywords : Channel marketing, FEB, margin marketing, efficiency marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806111403

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806111403

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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