CD Skripsi

Analisis Pemasaran Karet Rakyat Dengan Sistem Kub Dan Non-Kub Di Kecamatan Kampar Kabupaten Kampar

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ABSTRACT
This study aims to analyze the marketing of rubber in Kampar District,
Kampar Regency based on marketing channels, marketing margins, farmer's
share and marketing efficiency. The result of this research is the rubber marketing
channel which consists of three channels with two systems: the Non-KUB
marketing system (Joint Business Group) consisting of channel I and channel II,
for channel I from farmers to collectors then wholesalers then to channel
factories. marketing II from farmers to collectors then to factories and the
marketing system of KUB (Joint Business Group) namely marketing channel III
from farmers to KUB (Joint Business Group) then to factories. Marketing channel
I (Non-KUB) obtained a total marketing margin of Rp1.997,00/kg Marketing
channel II (Non-KUB) obtained a total marketing margin of Rp1.759,86/kg
Marketing channel III (KUB) obtained a total marketing margin of Rp936,95/kg .
Marketing channel I (Non-KUB) obtained a farmer share of 77,00 percent.
Marketing channel II (Non-KUB) farmer share is 79,74 percent. Marketing
channel III (KUB) is 89,21 percent. Marketing efficiency in marketing channel
(Non-KUB) is 25,14 percent, marketing channel II (Non-KUB) marketing
efficiency is 18,73 percent, and marketing channel III (KUB) marketing efficiency
is 14,66 percent.
Keywords: Marketing, channel, margin, efficiency, farmer share

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1606111310

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1606111310

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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