CD Skripsi

Analisis Pemasaran Karet Sistem Lelang Dan Konvensional Di Kecamatan Pangean Kabupaten Kuantan Singingi

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Abstract
This study aims to determine the marketing channels of auction and conventional rubber, analyze the differences between the auction rubber market and the conventional market, in terms of costs, marketing margins, profits, Farmer Share, marketing efficiency and analyze the factors that influence farmers to choose the auction marketing system and conventional in Pangean District. The sampling method of farmers is by cluster sampling, namely grouping between farmers who sell to the auction marketing system and the conventional marketing system. Samples were taken as many as 30 people in the auction system and 30 people in the conventional system. The results showed that the auction marketing system occurred because of the problems faced by farmers, namely long marketing channels and price control by traders due to low bokar quality. Farmers participating in the auction market must meet the bokar quality standards set by the Kuantan Singingi Rubber Farmers Association (APKARKUSI). Rubber marketing channels in the auction market start from farmers-big traders-factories and in conventional markets are divided into two, namely conventional marketing channels, one starting from farmers-traders, wholesalers-factories and conventional marketing channels, two starting from farmers-big traders- factory. There are differences in selling prices, marketing costs, marketing profits, marketing margins, Farmer Share and marketing efficiency in the auction system and conventional systems. Farmers' factors in choosing auction and conventional marketing systems refer to the research of Iskandar et al. (2017) and Hasibuan et al. (2014). Factors that have a real influence include land area, quality of bokar, production, price of bokar, subscriptions, costs and payment systems.
Keywords: Marketing; auction; conventional; rubber; factor

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706111391

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706111391

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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