CD Skripsi

Faktor-Faktor Yang Mempengaruhi Perilaku Penggunaan Smartphone Pada Pekebun Kelapa Sawit Dalam Program Peremajaan Sawit Rakyat (Psr) Di Kecamatan Ukui Kabupaten Pelalawan

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ABSTRACT
This study aims to determine the acceptance model of smartphone behavior technology for oil palm smallholders in Ukui District, Pelalawan Regency. The study was conducted on smartphone users of oil palm smallholders who participated in the oil palm replanting program with a total sample of 60 respondents. This study used a survey method with descriptive data analysis, with simple random sampling from 2 villages, namely Bukit Gajah Village and Silikuan Hulu Village. The questionnaire was prepared using the Technology Acceptance Model (TAM) theory with a complete construct, while the data processing method used in this study was the Structural Equation Model (SEM) using the SmartPLS analysis tool version 4. The results showed that the access and function of smartphone use by oil palm farmers in Ukui District, Pelalawan Regency, namely respondent farmers who use smartphones as a medium for information search, are in the "sufficient" category. Respondents who use smartphones as an educational medium are in the "very low" category. Respondents who use smartphones as entertainment media fall into the "enough" category. The hypothesis has a "significant" effect and is of "positive" value: X1 against Y1, X1 against Y2, X2 against Y2, Y1 against Y2, Y1 against Y3, Y2 against Y4, Y3 against Y4,and Y4 against Z. Hypothesis has no significant effect" and positive : X2 against Y1, and Y2 against Y3.
Keywords: Smartphone, Oil Palm, Technology Acceptance Model

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906111424

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906111424

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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