CD Skripsi

Pengaruh Motivasi Intrinsik Dan Persepsi Nilai Terhadap Kepuasan Dan Niat Berkelanjutan Konsumen Lazada Pada Mahasiswa Universitas Riau

---

ABSTRACT
This study aims to determine the effect of Intrinsic Motivation and Perceived Value on Satisfaction and Continuance Intentions of Lazada Consumers in Riau University Students. Data collection techniques in this research are literature study and questionnaires. The sampel in this study was Riau University students who had used the Lazada application with a total of 120 sampels. The sampling method used in this research is proportional random sampling. Data processing uses the SEM-PLS method with SmartPLS 3.2.9 software. The results of this study indicate that Intrinsic Motivation has a significant effect on Consumer Continuance Intention, Perceived Value has a significant effect on Consumer Continuance Intention, Intrinsic Motivation has a significant effect on Consumer Satisfaction, Perceived Value has a significant effect on Consumer Satisfaction, Consumer Satisfaction has a significant effect on Consumer Continuance Intention, Intrinsic Motivation significant effect on Consumer Continuance Intention through Consumer Satisfaction, Perceived Value has a significant effect on Consumer Continuance Intention through Consumer Satisfaction.
Keywords: Intrinsic Motivation, Perceived Value, Consumer Satisfaction, Consumer Continuance Intention.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1702121961

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1702121961

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar