CD Skripsi

Analisis Persaingan Industri Kecil Pakaian Jadi Tekstil Berizin Dikota Pekanbaru

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ABSTRACT
This study aims to determine the business competition of the licensed Apparel Textile industry in Pekanbaru City and to determine competition in increasing sales of textile apparel in Pekanbaru City. The approach method used in this study uses a quantitative descriptive approach. The type of data used in this research is primary and secondary data. Where primary data obtained directly from respondents through interviews, questionnaires, documentation. Meanwhile, secondary data was obtained through government agencies such as the Central Bureau of Statistics for the City of Pekanbaru and the Department of Trade and Industry of the City of Pekanbaru. The analytical method used is CR4 market structure, IHH and Porter analysis, the population is 36 apparel businesses and the sample is 13 textile apparel business units. The results of the study show that the market structure in CR4 is 51.86% and is in a loose oligopoly market condition while the HHI value shows a value of 1,001. which means the market is oligopoly competition. From the results of Porter's analysis, it can be seen that the business competition for the small textile apparel industry in Pekanbaru City is quite high in terms of supplier variables which are quite strong from within and outside the region. The variable side of new entrants is a threat because the products produced will lead to price competition and product quality. The variable side of substitute product substitution that threatens the existence of businesses is the existence of online goods and ready-to-use goods at relatively cheap prices and good product quality.
Keywords: Business Competition, Textile Apparel, CR4, HHI, porter

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802110240

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802110240

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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