CD Skripsi

Faktor-Faktor Yang Mempengaruhi Permintaan Sayuran Hidroponik Di Kota Pekanbaru

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ABSTRACT
Hydroponics is a cultivation technology that is capable of producing good- quality products. The specialty of hydroponic vegetables has attracted consumers' interest in consuming these products so that demand arises. This research aims to know (1) identify the characteristics of hydroponic vegetable consumers in Pekanbaru City, (2) analyze the factors that influence the demand for hydroponic vegetables in Pekanbaru City, (3) analyze the elasticity of demand for hydroponic vegetables in Pekanbaru City. The research was conducted in 4 modern markets spread across Pekanbaru City with a total sample of 80 respondents using a purposive sampling method. The analysis used in this research is descriptive analysis and multiple log linear regression analysis. The results show that (1) consumers of hydroponic vegetables are female consumers, aged 25-34 years with undergraduate education level, income; IDR 3,500,000, family size between 3-4 people, have jobs as private employees and are self-employed and have a good level of knowledge about hydroponic vegetables. (2) the factors that significantly affect the demand for hydroponic vegetables are the price of hydroponic vegetables, family size, income, consumer knowledge, and lifestyle. (3) the demand for hydroponic vegetables is inelastic to price, prices of other goods, and income.
Keywords: vegetables, hydroponic, demand, multiple log linear regression

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806111221

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806111221

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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