CD Skripsi
Strategi Optimalisasi Penerimaan Pajak Dan Retribusi Daerah Dalam Meningkatkan Pendapatan Asli Daerah Kota Pekanbaru
ABSTRACT
The purpose of this study is to determine the optimization strategy of taxes and fees in Pekanbaru City in increasing local revenue by using potential measurements.
This research used secondary data in 2021 which comes from the Pekanbaru City Regional Revenue Agency as well as journals and literature related to this research. The data analysis method used in this research is PAD Component Classification Analysis and SWOT Analysis. Analysis of Classification of PAD Component Types is used to see descriptions of activities for Pekanbaru City PAD component types that have the potential based on growth criteria and contribution criteria. To find out the types of PAD components, it is necessary to identify or classify conditions based on the amount and development of each type of Regional Original Income. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats in an organization.
Based on the research results from the Analysis of Classification of Types of PAD Component shows that the realization of regional tax and retribution revenues in Pekanbaru City is still experiencing fluctuations and the collection of taxes or fees in optimizing tax and retribution revenues is still not running optimally. The results of the position matrix SWOT analysis show that the Regional Revenue Agency of Pekanbaru City is in quadrant 1 (Aggressive Strategy). From the results of the SWOT analysis diagram, it shows how the Pekanbaru City Regional Revenue Agency has a strategy in increasing Pekanbaru City Local Revenue in the external and internal environment. This aggressive strategy focuses more on the SO (Strength-Opportunities) strategy, namely by using strength to take advantage of existing opportunities
Keywords: Local Taxes, Regional Levies, Potential, Optimization and PAD
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