CD Skripsi
Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Eks Pola Pir Di Desa Rimba Jaya Kecamatan Tapung Hulu Kabupaten Kampar Provinsi Riau
ABSTRACT
The plantation sub-sector contributes 3.63% in 2020 to total GDP and 26.50% to the agriculture, forestry and fisheries sectors which play a very important role in Indonesia. Palm oil is a commodity that has an important role in the plantation sector. The largest producer of palm oil in Indonesia until 2020 is Riau Province with one of the centers of Riau's oil palm plantations being Kampar Regency. Seeing the high potential of oil palm in Riau Province, this study aims to analyze the characteristics of smallholders in Rimba Jaya Village, analyze marketing costs, marketing margins, marketing profits, and farmer's share of oil palm FFB marketing, and analyze the efficiency of FFB marketing in Rimba Jaya Village. Riau. Increased production of palm oil will certainly increase state and community income, especially planters, which must be accompanied by efficient marketing. Rimba Jaya Village is a village where the dominant community works as oil palm planters following the PIR pattern. The oil palm planters in Rimba Jaya Village are a form of alignment of the plantation development program, the aim of which is to increase production, increase the income of the smallholders and develop the area. The efficiency of marketing palm oil in this village is 4.69% for KUD Gemah Ripah, 3.29% for RAM, and 4.46% for KUD in other villages, these results show that the marketing of palm oil in this village is efficient so that it can be done sustainably.
Keywords : Fresh fruit bunches, Oil palm, Marketing, PIR Pattern
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