CD Skripsi

Pengaruh Kualitas Layanan Shopee COD Dan Promosi Gratis Ongkir Terhadap Keputusan Pembelian Belanja On-Line Shopee Mahasiswa Jurusan Pips Universitas Riau

---

This study aims to determine the effect of the quality of Shopee COD services and free shipping promotions on the purchase decision of Shopee online shopping students of the PIPS Department, University of Riau. The method used in this study is a quantitative description method with a total sample of 70 people. The data collection instrument used in this study was a questionnaire in the form of a Google form using a Likert scale. The analysis technique used is multiple linear regression. The research results obtained show that service quality and promotion together have a positive and significant effect on purchasing decisions with the regression equation Y = 6.162 + 0.119X1 + 0.328X2 + e and contribute 30.8% and the rest is influenced by other factors that not researched. Keywords: Service Quality, Promotion, Purchase Decision

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1705110947

Penerbit

Pekanbaru : Universitas Riau – Fkip – Pendidikan Ekonomi., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1705110947

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar