CD Skripsi
Identifikasi Literasi Produk Halal Skincare Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Riau
ABSTRACK
This study aims to determine the literacy level of Halal Skincare Products in Students of the Faculty of Economics and Business at the University of Riau. The population in this study were 2018-2021 Faculty of Economics and Business who were muslim with a sample of 344 students who were actively studying. The sampling technique uses samples with the probability method, namely by simple random sampling. The literacy aspects of halal skincare products used in this study are aspects of knowledge, aspects of trust and aspects of attitude. The research used is quantitative research with a descriptive approach. The results showed that the literacy rate for halal skincare products for Students of the Faculty of Economics and Business at Riau University Class of 2018 - 2021 was 59.06%.
Keywords: Identification, Literacy, Halal Products, Skincare.
Tidak tersedia versi lain