CD Skripsi

Representasi Brand Identity Toyota Dalam Webseries “ Mengakhiri Cinta Dalam 3 Episode ” Sebagai Media Promosi

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ABSTRACT
BRAND IDENTITY REPRESENTATION OF TOYOTA IN WEB
SERIES MENGAKHIRI CINTA DALAM 3 EPISODE
ASAD VERTISING MEDIA
By: Afra Dhea Kinandani
Advisor: Dr. Yasir, M.Si
The Toyota brand asa famous Japanese automotive brand, actasa sponsor for the production of “Mengakhiri Cinta Dalam 3 Episode” web series by Cerita Films. The promotion for a new variant of Yaris manufactured by Toyotacalled New Yaris, is the expected outcome why Web Series is chosen as the media of promotion. Yaris isuniversally known asa nimbler version of vehicle manufactured by Toyota, portrayed as a vehicle owned by young sters lived in theurban area. The slender design is created with the intention to adapt into thecramped and full-of- trafficur banarea. The purposeof this research is todetermine the symbol, index, and sign used as representation of Toyota’s brand identity shown in“Mengakhiri Cinta dalam3 Episode” web series.
This study uses a qualitative research method of literature by analyzing web series and comparing with journal soro ther similar research. Data collection techniques consist of observation and literature study. While the data analysis technique used semiotic analysis of Charles Sanders Pierce.
There sults of this study show that Toyota uses symbols ,indices ,and explicits ignsin the web series" Mengakhiri Cinta dalam 3 Episode"by displaying the superior features of the vehicle. The most displayed feature is thevehicle display that displays rear sensors, road maps and connections with the driver's cellphone. While the representation of Toyota's brand identity is shown by showing as ignificant difference between the old Toyota variant and the New Yaris variant which tends to be new. How ever, the lack of differences that became the reason for the audience to buy the New Yaris was not fully displayed so that the public in the end had the impression that there was no difference between the NewYaris and other vehicle variants, both from Toyota and other brands.
Keywords:brandidentity,promotion,representation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601122651

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601122651

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

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