CD Tesis

Analisis Penentuan Lokasi Dan Perencanaan Strategi Pengembangan Sentra Industri Kecil Menengah (Sentra Ikm) Tenun Di Kabupaten Bengkalis

---

The distance from the provincial capital and travel time from Pekanbaru is also shorter compared to other sub-districts. The difference in wages between regions shows that Bengkalis District has the highest wage value, which is supported by good worker qualifications and the availability of quality jobs. However, the Bukit Batu sub-district has a higher wage change, providing an opportunity to pay higher wages to workers. Agglomeration variables show the superiority of Bukit Batu District with good infrastructure, an increase in the number of companies, and government policies in regional economic development. Bengkalis District has high input linkage thanks to the local supplier network, while Bukit Batu District has a strong output linkage thanks to the availability of quality labor. The concentration of demand shows that Bengkalis District has a strong market segment with cultural festivals and exhibitions. Meanwhile, Bukit Batu District has a higher number of target markets and consumer characteristics, supported by cultural festivals and promotional activities for local products. Competition between places shows that Bengkalis District has high production prices, while Bukit Batu District has lower shipping costs. This is due to good transportation and road infrastructure that facilitates the distribution of products. Land prices and rents are influenced by factors such as location, market demand, and spatial regulations. Bengkalis sub-district has higher land prices and rents, mainly because it is the capital of a district with high market demand. Meanwhile, Bukit Batu District has a profitable land type and a higher land selling price.
The Weaving IKM Center in Bengkalis Regency needs to implement four important strategies: design innovation and attracting the latest market trends. Cooperation with universities/research institutions can help in product development. Weaving IKM centers need to increase promotion through e-commerce, social media, and participating in major events such as exhibitions and bazaars. Promotion through social media and e-commerce effectively increases sales of ikat woven fabrics. Weaving IKM Centers must use e-commerce platforms and social media to reach a wider market. The Weaving IKM Center needs to continue to develop new products with large market potential such as accessories, bags, clothing, etc. Focus on the present & current market needs. This will increase the competitiveness of weaving products. Organizations need to keep up with the latest trends and meet market demand. Training and development of human resources are important to improve product quality at the Weaving IKM Center. Training and workshops should be held for weaving craftsmen to improve their skills in producing high-quality products. With the right strategy, the Weaving IKM Center in Bengkalis can increase competitiveness and maintain market share. It is necessary to conduct periodic evaluations to adjust the strategy to the desired market and target.
Keywords : Expert Choice 11, IKM Centers , SWOT, Weaving, Bengkalis Regency

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2010247554

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Ekonomi., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2010247554

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar