CD Skripsi

Analisis Sentimen Ulasan Produk Toko Online Halona Beauty Care Untuk Peningkatan Layanan Menggunakan Algoritma Naive Bayes

---

ABSTRACT
The rapid development of technology has had a tremendous impact on human life, including in the field of e-commerce. E-commerce provides users with the opportunity to transact goods and services without distance and time limitations, as long as users have internet access. However, due to the rise of online fraud, it is not uncommon for customers to hesitate to buy products online. This proves that customer trust has a significant effect on the intention to buy products in e-commerce. Reviews from customers will be very influential to prospective customers as a benchmark reference for finding information. This study aims to classify and analyze customer reviews of Halona Beauty Care online stores in shopee using the Naive Bayes Classifier (NBC) algorithm. The results of the analysis using NBC showed an accuracy of 92%. The results of positive sentiment can be used as a reference for maintaining service quality, while the results of negative sentiment are used as evaluation material for service improvement.
Keyword: Sentiment Analysis, Naïve Bayes, Review

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1907111581

Penerbit

Pekanbaru : Universitas Riau – Fakultas Teknik – Teknik Informatika., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1907111581

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

TEKNIK ELEKTRO

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar