CD Skripsi

Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menggunakan Jasa Industri Perbankan Syariah (Studi Kasus Bank Syariah Indonesia Kc Duri)

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ABSTRACT This study aims to find out the factors influencing customer decisions using sharia banking industry services (the case study of Bank Syariah Indonesia KC Duri). Independent variables in this study were product, administrative costs, and service quality, while dependent variables were customer decisions. The types of data used in this study are secondary data and primary data. This secondary data is sourced from Bank Syariah Indonesia (BSI), while primary data is obtained from the distribution of questionnaires to 100 customers who were respondents in this study. The data analysis method used in this study is descriptive quantitative with multiple linear regression data analysis techniques with the help of the SPSS 25 program. The results of this study showed that product variables, administrative costs, and service quality had a partial and simultaneous effect on customer decisions using sharia banking services. The most dominant variable affecting customer decisions is quality of service.
Keywords: Product, Administrative Costs, Service Quality, Customer Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

16022123559

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

16022123559

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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