CD Skripsi

Pilihan Konsumen Berbelanja Online Pada Warga Perumahan Griya Hangtuah Kelurahan Tangkerang Timur Kecamatan Tenayan Raya Kota Pekanbaru (Aplikasi E-Commerce Shopee)

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Online shopping is becoming a common thing among people today, especially in the use of Shopee e-commerce applications, which have started to become a trend in this modern era. This research is more focused on discussing what goods consumers buy through the Shopee e-commerce application and whether the goods are purchased according to their needs. The aim and purpose of this research is to find out the goods that consumers buy and whether these goods are needed. This research uses a qualitative approach method. This research was conducted in the Griya Hangtuah Housing, Tangkerang Timur Village, Tenayan Raya District, Pekanbaru City. This study collected data through in-depth interviews. 5 subjects were selected using purposive sampling technique. The conclusion of the results of this study is that the majority of goods purchased by consumers are secondary needs, in terms of direct use, consumers order and buy the products they need at that time in the Shopee application and use them when the goods arrive, while the indirect use of consumers order and buy goods or products due to several things that cannot be predicted due to promos and discounts, so that consumers make purchase transactions without thinking about the function and when they will use the item. In addition, consumers who shop with Shopee are not acting completely rationally. There are still items that are not directly used.

Keywords: Consumer, E-Commerce, Society

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901111159

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Sosiologi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901111159

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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