CD Skripsi

Strategi Pengembangan UMKM Industri Kreatif Batik Di Kabupaten Kuantan Singingi

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This study aims to analyze the development of appropriate strategies to be applied to the batik industry in Kuantan Singingi Regency. To find out the strengths, weaknesses, potentials and threats contained in the batik industry in Kuantan Singingi Regency. This type of research is in the form of quantitative descriptive research. The data sources used are primary and secondary data sources. Then the data collection technique was carried out by interviewing through the proposed questionnaire. The population of this study was 9 batik business actors in Kuantan Singingi Regency and the sample in this study were all batik business actors found 9 called the Census method. The analytical method used is SWOT. The instrument used to analyze the development strategy of the batik industry uses the IFAS matrix, EFAS matrix, SWOT diagram, and SWOT matrix analysis. Based on this research, it shows that the batik industry in Kuantan Singingi Regency is in the I quadrant of supporting aggressive policies with the SO (Strengths- Opportunities) strategy.


Keywords: Batik Industry, SWOT Analysis, IFAS Matrix, EFAS Matrix, SO Strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702123146

Penerbit

Pekanbaru : Universitas Riau - FEB - Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702123146

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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