CD Skripsi

Pengaruh Pengetahuan Produk Dan Harga T Er Ha D A P Pe Rs Ep Si Ni L Ai Dan Mi Na T Beli Sepeda Listrik Uwinfly Di Kota Pekanbaru

---

ABSTRACT
This study was conducted with the aim of knowing the effect of product
knowledge and price on perceived value and purchase intention of Uwinfly
electric bicycles in Pekanbaru City. The population in this study were people in
Pekanbaru City who were familiar with electric bicycles. Sampling was carried
out using non-probability sampling techniques, with a sample size of 130
respondents based on the formula Hair et al. (2023). The data analysis method
used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with
SmartPLS software version 4. The results showed that product knowledge has no
significant effect on purchase intention, but price has a significant positive effect
on purchase intention. In addition, product knowledge and price have a positive
effect on perceived value, where perceived value acts as a mediator in the
relationship. These findings provide important implications for Uwinfly in
designing more effective marketing strategies to increase consumer purchase
intention.
Keywords: Product Knowledge, Price, Value Perception, Purchase Intention,
Uwinfly Electric Bike

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2102134585

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2102134585

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar